Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo

As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing partnerships have helped the brand grow.