Katie Haniffy, Senior Director, Head of Media Strategy & Investment, PepsiCo

As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing partnerships have helped the brand grow.

Kim Kelleher, President, Commercial Revenue & Partnerships, AMC Networks

President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what’s possible when you put the viewer experience first and offers up insight into the common thread across AMC’s hit series programming. Bonus: listen closely for a sneak peek into the network’s upcoming fall line up.