Breaking the Boundaries of Television
How do you engage your audience in a meaningful way? Twitter’s Head of North American Content Partnerships, Sarah Rosen, shares the answer as she takes listeners through audience insights, major partnerships, the power of content, and Twitter’s role in the upcoming 2022 FIFA World Cup.
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As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo would say, “at any given time, somebody can be thirsty.” At PepsiCo, everything starts with the consumer. Tune-in for more on how PepsiCo uses data to learn more about its consumers, the link between product innovation and media, and how long-standing partnerships have helped the brand grow.
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President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what’s possible when you put the viewer experience first and offers up insight into the common thread across AMC’s hit series programming. Bonus: listen closely for a sneak peek into the network’s upcoming fall line up.
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What will it take for advertising experiences to match the quality of the content television audiences are watching? Mike Florence, Global Head of Planning at Gravity Road, gives us the answer as he explores the future of creative innovation, television’s evolving definition, and more.
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Jan Livingston Mokhtari, Co-founder & CMO of Gray Whale Gin, the fastest-growing craft gin in the country, discusses the power of media, entertainment, & storytelling when creating a brand with purpose.
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As viewing habits shift, film distribution companies must adjust to a new landscape. Eve Gabereau, Founder & CEO, Modern Films, shares what it takes for a film to resonate with audiences, the various ways to measure success, and the process of promoting and distributing films.
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The future of measurement is evolving and marketers need to adapt. Hear what Ashwin Navin, Co-Founder & CEO of Samba TV, has to say about the critical role measurement is playing as CTV proliferates.
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Hulu’s SVP and Head of Marketing, Scott Donaton, shares the biggest driver behind Hulu subscriptions and the impact meaningful storytelling can have on viewers.
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On the Spotless Season 2 Finale, Susie Essman, comedian and actress, shares stories from the early days of her career, to her ten seasons playing sassy Susie Greene on Curb Your Enthusiasm and offers a sneak peek into the upcoming 11th season.
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Understanding the consumer is a must when it comes to advertising. Soyoung Kang, CMO, eos, shares three key details that are needed to connect and engage with the eos audience.
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Listen to Sarah Kate Ellis, President & CEO of GLAAD, as she discusses the importance of LGBTQ inclusion in advertising and shares insights from powerful campaigns and studies spearheaded by GLAAD.
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On this week’s episode of Spotless, Minjae Ormes, Former CMO, Visible, shares the successes and challenges of launching the first all-digital wireless carrier in the US and gives insight into Visible’s clever marketing strategies.
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What does it take to get back to the art of advertising? Shenan Reed, SVP, Head of Media at L’Oréal, passionately shares her perspective on advertising and the consumer experience during this week’s episode of Spotless.
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How much risk are brands willing to take when it comes to testing new platforms and diversifying their media mix? Tune-in to this week’s episode of Spotless with Wendy Aldrich, EVP, Managing Partner at UM, to find out!
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As the television landscape continues to transform, brands must adapt. Hear what Kirk McDonald, CEO at GroupM, NA, has to say about advising brands when it comes to innovation.
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While brand safety has served as a barrier for many content providers, Kevin McGurn, President of Sales & Distribution at Vevo, offers insight into Vevo’s data-driven approach that makes the network such a premium environment for advertisers.
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On this week’s episode of Spotless, Tara Walpert Levy, VP of Americas Agency & Brand Solutions at YouTube, speaks to the importance of the human and technology tools that YouTube is using to ensure the platform meets the safety standards of their customers and viewers.
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What do AVOD and SVOD services have in common? They are both housed on America’s #1 Streaming Platform. Hear what Dan Robbins, VP of Ad Marketing & Partner Solutions at Roku has to say about their mission to help consumers, advertisers and content owners make the most of the shift to TV streaming.
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A picture is worth a thousand words, especially when it’s taken on Snap! Tune-in to Peter Naylor, VP of Americas at Snap, to find out more about the continued advances in technology at Snap that offer brands a new level of advertising.
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There are some TV shows that everyone loves, but have you ever wondered what that popularity means behind the scenes? Listen to what Nicole Clemens, President of Paramount TV Studios considers to be a hit TV show in this week’s episode of Spotless!
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Lisa Holme, Group SVP, Head of Content & Commercial Strategy for Discovery+, shares her thoughts on subscription-fatigue, the successes and challenges of launching a streaming service, and gives listeners a sneak peek into upcoming binge-worthy content.
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Michael Kassan, Chairman and CEO of MediaLink, talks consumer trends, viewing behaviors, AVOD vs SVOD and shares his views on the future of events.
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Listen to NBCU’s EVP of Business Operations & Strategy discuss how to successfully launch a new streaming service during a pandemic.
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Ever wonder why we feel one thing and say another? MediaScience takes an academic approach to answering that question when it comes to media.
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